You bring the warmth.
I bring the spark.

Branding & website design for heart-centered brands guiding women through life’s most meaningful transitions.

Tablet and smartphone displaying branding for The Barefoot Doula, with messages about holistic care for pregnancy, birth, and beyond, featuring earthy tones and images of a pregnant woman and a mother embracing a child.
SERVICES →
The word 'LALOLYN' split into two horizontal lines with decorative dots on each side, on a dark teal background.
Close-up of a barefoot person standing on a log in a lush green forest, with text overlay promoting holistic care for pregnancy and beyond.
A white tote bag hanging on a wooden chair with a beige cushion. The bag has text and a flower illustration in brown that reads 'The Bare Foot Doula'.
Embossed logo on a surface featuring a stylized flower with leaves inside a rounded rectangle, with the text 'WOMB' below.
Logo for Sage Mama Blooms with a leaf illustration, pastel background with leaf pattern, and text "Sage Mama Blooms, EST 2022."
Close-up of three botanical labels with the text 'Sage Mama blooms' and 'Home Grown Arrangements' on a background of sage plant leaves. The labels are in different colors: green, teal, and orange.
VIEW MORE WORK → 
serving

The nurturers. The space holders. The light bringers.

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THE NURTERERS

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MOTHERHOOD-CENTERED BRANDS

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COACHES

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HEART-CENTERED CARETAKERS

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WELLNESS PROVIDERS

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BIRTH WORKERS

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WOMEN WHO SUPPORT LIFE’S TENDER TRANSITIONS

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CARE-CENTERED WOMEN

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COUNSELORS

✶ THE NURTERERS ✶ MOTHERHOOD-CENTERED BRANDS ✶ COACHES ✶ HEART-CENTERED CARETAKERS ✶ WELLNESS PROVIDERS ✶ BIRTH WORKERS ✶ WOMEN WHO SUPPORT LIFE’S TENDER TRANSITIONS ✶ CARE-CENTERED WOMEN ✶ COUNSELORS 

APPROACH

Lanolyn is a grounded, intentional, and supportive design studio helping care-centered brands shine with heart and strategy.

Thoughtfully capturing the essence of your brand, weaving meaning into a visual language that beautifully embodies your calling and the service you provide.

Designing the spark that brings your nurturing care into focus.

A woman using a laptop at a table, browsing a website about becoming a certified Doula, with a graphic of flowers and text mentioning resources for birth, bereavement, and postpartum Doula certification.
ABOUT THE STUDIO → 
hello

My lived experience with birth and motherhood deeply shapes the way I show up—and the way I see you.

I know what it feels like to walk through profound transition: the vulnerability, the stretching, the uncertainty, and the quiet becoming that reshapes you from the inside out.

I’m Ayelen

A woman helping a young girl climb up red rock formations in a desert landscape.

I honor the emotional labor, the intuition, and the sacred care you offer. And that understanding shapes the way I support you.

MORE ABOUT AYELEN → 
Kind Words
  • A woman with brown hair and blue eyes, wearing blue earrings, a floral patterned shawl, and a maroon top, standing outdoors near a tree.

    —Alisha, THE BAREFOOT DOULA

    “Working with Ayelen was an experience beyond anything we could have hoped for. From the very beginning, she listened with her whole being—truly listened—not just to what we said, but to the heart behind our mission, our values, and our vision.

    She took the time to understand the essence of who we are and what we hope to offer the world through our work.”

  • A woman with short brown hair, glasses, and a grey shirt, smiling and resting her head on her hand indoors.

    —Allie, ALLIE DEMES DOULA

    “I wish there was a word to describe how people respond once working with you. Like - you make people want to move! Your gifts make others believe again. You light a match for others. You really do that! You bring LIGHT to projects.

    You help people calculate their very next steps because they have the clarity to do so”

  • The image features a circular logo with a teal background and black text that reads "WOMB" divided into four quadrants.

    —Alisha, WOMB DOULA CERTIFICATION

    “What touched us deeply was her intentionality. She didn't just ask questions—she researched, reflected, and even studied the Bible verses that anchor our business. That alone spoke volumes to her level of care and commitment.

    She immersed herself in our story, and the result was a brand that feels like us in every way.”

  • A woman wearing a large sun hat, a rust-colored t-shirt, and an apron, standing outdoors in a garden with green trees and plants.

    —Bethany, SAGE MAMA BLOOMS

    “When I described what I wanted for my brand to Ayelen, I could tell she really took the time to hear me. When she presented her designs to me, her work was better than anything I could have imagined. She has a unique eye and a skillset that is set apart from anyone else.

    Not only does her beautiful work shine, but her work ethic and professionalism blew me away. She was so prompt and supportive. I can’t wait to continue to work with her and recommend her to others that need any exceptional branding.”

The Transformation

Clients often tell me that working with me brings clarity, belief, and a renewed sense of purpose.

Abstract white streak on a black background.

Let’s illuminate your heart’s mission,
set your vision into motion, and spark the confidence you need to step boldly into your calling.

SERVICES →

Follow Along

Follow Along

Stay connected for inspiration, behind-the-scenes work, and thoughtful insight into the creative process. @LANOLYN_DESIGN

“She immersed herself in our story.” Before, their brand was deeply rooted in faith— but visually, it didn’t fully reflect the depth of their mission. So we slowed down. Research. Reflection. Studying the Scripture that shap
There was a moment. A quiet redirection. A need you encountered — either unmet or profoundly fulfilled. And something in you responded. Your calling isn’t random. It’s rooted in story. In experience. In conviction. That is where
You didn’t outgrow your brand by accident. You evolved. Your understanding sharpened. Your standards rose. Your calling clarified. But the visual framework that once held your name no longer carries the weight of who you are. Together, let&r
Most brands don’t lack heart. They lack translation. They came with a mission. With values. With vision. But it lived in words — not visuals. So we began with listening. Listening for the catalyst. Listening for the conviction. Listenin