When establishing the name Santa Cruz Pizza Company, the aim was to position the client as the authority on pizza in the current restaurant landscape in Santa Cruz, Bolivia.
The hope was to boldly represent the history of the founder’s family legacy, who had opened the first pizzeria in Santa Cruz back in the 1980s in a fresh new way.
We wanted to draw from the geography of the city. The circular layout of the city lended itself to mirror the form of a pizza pie.
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