Santa Cruz Pizza Company

When establishing the name Santa Cruz Pizza Company, the aim was to position the client as the authority on pizza in the current restaurant landscape in Santa Cruz, Bolivia.

The hope was to boldly represent the history of the founder’s family legacy, who had opened the first pizzeria in Santa Cruz back in the 1980s in a fresh new way.

A newspaper clipping featuring the founder's mother in 1982
A newspaper clipping featuring the founder’s mother in 1982.
city map and aerial view showing rings

We wanted to draw from the geography of the city. The circular layout of the city lended itself to mirror the form of a pizza pie.

icon development from city map
Logo on tshirt
Business Cards
Logo in action on promotional imagery
Logo decal on restaurant windows