Johari Creations

Johari’s needs

The client came to us with a need to update their existing logo and to design an ecommerce website.

For the logo we found a way to incorporate an Ethiopian cross symbol into the original wordmark and refresh the brand by choosing new, earthy and vibrant colors as well as a modern secondary font.

Original logo on the left.
Johari logomark updated to include an Ethiopian cross symbol.
Updated color scheme and secondary font.

Johari Mission

Johari Creations is a marketplace for handcrafted products made by artisans in developing countries around the world. We seek to come alongside our artisan partners with sustainable incomes, holistic development and shared work and responsibility. We believe amazing beauty can come from poverty and while the artisans handcraft stunning products, it is the artisans themselves we celebrate as “johari” – the Swahili word for jewel.

Texture and pattern inspiration from Batik printing techniques.
Individual icons developed to represent Johari Values.
Holiday banner ads created.